To help you generate the best results possible from your campaigns, we rely on a defined process of working with you and managing your campaigns to ensure you’re able to produce the results you desire.
Just like any relationship, you need to get to know someone a little bit first before you jump right into getting married, and that’s exactly how we approach helping you optimize your digital marketing campaigns.
Step #1 – Digital Marketing Checkup
For us, each relationship starts by analyzing your current digital marketing campaigns through a custom Digital Marketing Checkup which aims to uncover the issues and problems holding back your results and opportunities you can exploit to improve them.
If we were your doctor, this would be the same as checking your height, weight, and blood pressure, as well as sending you to the clinic for some blood work and a urine test. Just the same as those tests and measurements are the baseline analysis of your health, the same is true of the Digital Marketing Checkup for your digital marketing campaigns.
When providing a Digital Marketing Checkup of your website and digital marketing campaigns, we focus on reviewing and analyzing your website, social media presence, organic rankings, PPC campaigns, and all other aspects of your current digital marketing strategy.
We’ll even look at your top 3 competitors to see what they’re doing in comparison to your online presence, both to better understand how your website stacks up against theirs and find different opportunities you can exploit to improve your results.
Since we rely on using tools and strategies that allow us to dig into what’s happening through information that’s publicly available, we won’t even need access to your website and tracking data, or your competitors, to collect the information we need to properly analyze your digital marketing campaigns.
Once completed, we’ll provide the results of our analysis in a PDF document and review them with you during a 1 hour review call. During the review call, we’ll answer any questions you have about the issues discovered and opportunities found.
Step #2 – Digital Marketing Blueprint
At the end of the review call, we’ll provide you with a Digital Marketing Blueprint which takes into consideration the results of your Digital Marketing Checkup and offer the next steps that should be taken to optimize your campaigns.
This Digital Marketing Blueprint will provide an outline for the next 90 days so you’ll know exactly what needs to happen, why it needs to happen, and how it will benefit your campaigns.
Going back to the doctor analogy, this would be the same as the further testing, remedy or prescription they give you to resolve the health issues found during their health check.
In some cases it might be a medication, in others it might be to avoid certain foods or exercise more and just as those recommendations and suggestions can help improve your health, the same is true of the Digital Marketing Blueprint that outlines the remedy for your digital marketing campaigns.
At this point, you can either choose to implement the Digital Marketing Blueprint yourself, do nothing with the information we’ve provided, or hire us to execute and implement them for you. The choice is yours.
Step #3 – Digital Marketing Analysis
Depending on what’s discovered during the Digital Marketing Checkup and recommended as part of the Digital Marketing Blueprint, additional analyses might be required to review and audit your organic rankings, backlinks, content, on-page optimization, and competitors in more depth than could be achieved with your Digital Marketing Checkup.
It all just depends on the scope of your online presence. The more pages on your website, the more traffic channels you use to generate website visitors, the more competitors you have, the bigger the market you’re targeting, the more likely it is we’ll need to dig into your campaigns further to figure things out.
In the case of a health checkup with your doctor, this would be the same as getting an x-ray, CAT scan, cancer screening, ECG, MRI scan, or any of the other medical procedure that might be prescribed to you to help identify the source of your health issues.
Except we’re not going to hook you up to anything or poke and prod you to get at the information we need to further analyze your digital marketing campaigns.
That being said, we will need access to your Google Analytics data, Google My Business data, and any other information so we can dig deeper into your campaigns and the results you’ve been able to produce from them thus far.
Step #4 – Optimization Roadmap
Once all aspects of your campaigns that been thoroughly analyzed to best understand what’s working and what needs to be improved, we’ll have all the pieces of the puzzle needed to create and execute an effective digital marketing campaign which addresses the issues holding back your results and maximizes the opportunities you can exploit.
If additional analyses were required, we’ll uncover additional issues and opportunities to provide further direction with regards to your campaigns and the specific action items that need to be implemented as part of your optimization road map.
Otherwise, the Digital Marketing Blueprint should give us everything we need to understand what needs to be done to optimize your digital marketing campaigns and we can skip past Step #3 to executing the action items noted in the Digital Marketing Blueprint as part of your Optimization Roadmap.
At this point, you can either choose to implement the Optimization Roadmap yourself, done nothing with the information we’ve provided, or hire us to execute and implement them for you. The choice is yours.
While this might not be a process you’re used to when working with any other digital marketing agency, consultant, or provider, or the one you’re using right now when handling your digital marketing campaigns yourself, it’s the most effective, and efficient way for us to best understand your situation and how we can help you generate the results you desire from your digital marketing campaigns.
We’ve helped thousands of local small business owners and digital entrepreneurs generate better results from their digital marketing campaigns.
Whether it’s re-designing your website, building an app, driving traffic, leads, and customers to your website, increasing social engagement, or optimizing conversions and back-end processes, we’ve helped lawyers, doctors, dentists, roofers, landscapers, info-product creators, eCommerce store owners, tattoo parlors, hair salons and spas, car dealerships, and pretty much any other type of local or online business you can think of.
Here’s just a small sample of some of the results we’ve been able to help our clients achieve:
– Generated more than 400 page one rankings for a single website
– Managed the PPC campaigns for a limo/party bus company to generate 144 leads in just 65 days
– Tripled lifetime customer value and generated more than $10 million in revenue in just 3 year
– Took a DUI lawyer from 4 leads per month to 55 leads and growing using just paid traffic
– Worked with a brick and mortar company to 5x their year-over-year revenue using eCommerce
– Helped a 19-year gamer turn his passion into a 7 figure business
In the world of digital marketing, I’ve heard a lot of crap. They’re often out to make a quick sell of their nominal-worthwhile program or gadget; all presented with hype and often too-good-to-be-true claims.
Well, I was pleasantly surprised when I sat down with Jason on the phone and he spoke sense, not sales. Jason clearly has a deep understanding of digital marketing, as well as a best interest to help and make things actually work.
Jason is a wealth of knowledge. He took the time to answer all of my questions thoroughly and was a pleasure to work with.
Jason is passionate about helping business owners like myself succeed with SEO and digital marketing campaigns. He is genuine, knowledgeable, and a joy to work with – which is rare to find in this industry.
Without question, I would recommend Jason to anyone looking to generate better results from their digital marketing campaigns.
Jumping on a few calls with Jason was an eye opening experience when our team was just starting out.
His knowledge of the market and his experience have made our consultations efficient and very hands-on. Whether you’re just starting out or if you’ve been doing it for a couple of years, I am certain that Jason will drive additional value for your business.
Dealing with Jason one on one was a breeze.
Always very responsive and eager to help with useful advice regarding a number of strategies I was implementing on my websites at the time.
Jason also taught me some very useful tips which I continue to adhere to this day and apply to my clients as well as my own e-commerce businesses.
Jason and his team have a wealth of knowledge in the world of digital marketing.
In consultations with Jason, he has provided me with direction and guidance into my campaigns that has saved myself and my projects thousands of dollars by pointing me in the right direction with my strategy.
He is a responsive and a clear communicator. If you get the chance to work with Jason, do it.
One of the most valuable experiences I’ve had during my online marketing career was working with Jason to develop a digital marketing strategy aligned with my business model.
It’s the demand driven strategy that makes digital marketing work. Jason has an eagle eye for what the customer wants … there’s nothing more important.
Jason is great to work with.
He explains things in terms that are easy to understand and most importantly… gets results!
If you’re struggling to produce the results you want from your digital marketing campaigns, you should definitely get in touch with Jason and his team.
I thought I had all the SEO factors figured out and implemented correctly, until Jason made a thorough analysis of my site.
In an hour-long discussion, he pointed out many details I overlooked, as well as a few major optimization possibilities, which improved performance a lot.
I’m still enjoying the fruits of his work today!
As a digital marketing consulting agency we’ve had the pleasure of working with a many different clients on a variety of projects.
In each case, we start by understanding the business, it’s strengthens, it’s weaknesses, and opportunities and then analyzing all of the information to both design and execute a digital marketing campaign that will improve their online presence, drive more traffic to their sites, convert visitors into leads, and turn leads into customers and sales.
If you’d like to learn more about the results we’ve been able to help our clients achieve, check out just a small sample of our case studies below.
No matter how good your current digital marketing campaigns are performing, there are holes in your bucket that are leaking profits and opportunities…. you just don’t know where they’re hiding.
Since 2002, we’ve help local business owners and digital entrepreneurs uncover the issues stunting their growth and opportunities buried deep within their current processes, strategies, and tactics.
No matter how hard we try, though, we’re not clairvoyants… which is why every single relationship between us and the businesses we work with begins with our Digital Marketing Checkup where we analyze and audit your current digital marketing campaigns from a thousand foot view to understand what you’re doing right and what you need to do better to improve your results and beat the competition.
Depending on what we find, we might need to analyze specific parts of your digital marketing campaigns in more depth to better understand how big the holes in your bucket are and what can be done to plug them.
The problems you can’t see or don’t know how to find are likely the ones causing the most damage to your organic search rankings.
Whether it’s slow loading pages, broken links, thin, low-quality content, or poorly written title and meta description tags, there are many potential reasons why you’re not getting the results you want.
Let our Digital Marketing Specialists help you navigate the troubled waters on the path towards organic search success with a custom Organic Search Analysis of your campaigns.
Let us examine each aspect of your paid traffic campaigns to ensure you’re getting the highest ROI possible from your online advertising dollars.
Whether you’re running Google AdWords ads, Facebook Ads, Google Shopping ads, Instagram ads, YouTube video ads or any other form of paid traffic, we’ll help you uncover the hidden profit potential in your current campaigns, show you how to reduce your budget without sacrificing revenue, and give you actionable tips to take advantage of the opportunities available to you.
Is your content helping you generate traffic and convert your website visitors into leads and sales or do the main pages and sections of your website fall flat when it comes to producing results?
From a clear and concise brand message to stunning content that motivates your potential leads and customers to take action, our Content Analysis will help you identify your weaknesses and strengths so you can address the issues holding back your results and take advantage of the opportunities available to prioritize your content strategy.
If you want to truly dominate your competition, you need to evaluate their digital marketing campaigns to uncover the strategies and tactics they’re using to generate results.
Once you’ve determined their strengths and uncovered their weaknesses, you can figure out how to overcome their strengths and exploit their weakness to your benefit and that’s exactly what you’ll get when you unleash our Digital Marketing Specialists on your competition to analyze their campaigns using the same tools, strategies, and tactics we do to assess yours.
If you handle your digital marketing campaigns yourself, have hired someone in-house to do it for you, outsource it to a remote staff member, or have hired someone, a freelancer or agency, to handle it, our Done With You Services will help guide you in the right direction to ensure you, your staff, your remote worker, or the company or person you’ve hired to handle your campaigns are always on the cusp of what’s working and what’s not so you can generate the best results possible from your digital marketing campaigns.
If you’re like most business owners, CEO’s & marketing managers, you’re bombarded with messages about Facebook, Google, SEO, PPC, Adwords, Twitter, YouTube, Bing, Remarketing, Video, Email and whichever other platform or tactic is the newest flavor of the month.
Trying to understand all of it when it’s not your full-time job can be confusing at best – which ones are best for YOU? What is the NEXT BIG THING you should be doing?
If you’re struggling to get started with your digital marketing campaigns or need some help to generate better results from them, our mentoring program will guide you in the right direction.
If you’re determined to handle your digital marketing campaigns on your own, but still want to put yourself on the fast-track to enhancing your existing marketing campaigns and implementing a strategy that generates website visitors, fills your pipeline with leads, and converts them into customers and sales, hiring us as your consultant is exactly what you need.
Each month, or as needed, we’ll get on the phone with you, your CEO, your marketing manager, or whomever you’d like to discuss your biggest obstacles, challenges, opportunities, and how you can leverage them to generate the best results possible from your digital marketing campaigns.
If you’d rather not spend hours, days, weeks, and years learning how to properly setup and optimize your digital marketing campaigns or would rather put all your time, effort, and energy into focusing on your customers and your business, our Done For You Services will take everything off your plate so you can focus on what you do best while we make sure your digital marketing campaigns are generating the best results possible.
Before you even think about driving traffic to your site or converting your website visitors into leads and customers, you need to be sure you’re active on the right social media channels and have a website that’s mobile and conversion optimized to generate revenue from the traffic you produce.
To make sure you’re getting the best results possible from your digital marketing campaigns, we can help build the right online presence for you and your business.
Once your mobile-optimized, conversion-focused online presence is setup, you can turn your attention to the next piece of the puzzle: improving your organic search rankings, increasing your fans and social engagement, and generating website visitors using paid search and social ads.
To make sure you’re getting the best results possible from your digital marketing campaigns, we can help generate more traffic, fans, and leads using a variety of services and solutions.
With your online presence and traffic channels generating visitors, you’ll need to focus on how to convert those people into leads, customers, and profits for your local small business or online website.
To make sure you’re getting the best results possible from your digital marketing campaigns, we can help you figure out what you need to focus on and how you can manage everything to know who you should be targeting and what you need to say to them to convert them into revenue.
If you want to turn an unprofitable campaign into a winner you should have a system in place to track everything and analyze the information to make decisions about how to improve your results.
To help you create the best results possible from your digital marketing campaigns, we can setup the right tracking and reporting, as well as optimize your website and other social media channels to turn losing campaigns into winners and good campaigns into great ones.
The following frequently asked questions are designed to help you understand more about the way we work with you as a marketing partner and extension of your brand.
Should you have any further questions, don’t hesitate to get in touch with us.
We’ve helped more than 1,150 local small business owners and digital entrepreneurs uncover the opportunities they can exploit and problem areas they need to address in order to get the best results possible online.
If you want to know how good (or bad) your online presence and digital marketing campaigns compare to your competition, our Digital Marketing Checkup will show you what you’re doing right and what you could be doing better to improve your campaigns.
Discover your digital marketing score today!