Everyday your phone rings and your email dings with another message from someone, or some company, who will sell you the world and everything in it for pennies on the dollar.
Now, you’ve been around the block and know if it sounds too good to be true, it probably is, but somehow you convince yourself this time is going to be different.
The problem is: It’s not. After a few months you realize it’s just another song and dance from someone who spent more time and effort closing the sale than actually working to help you generate better results from your digital marketing campaigns.
Thankfully, we’re different.
No, really, we are. We’ve been there, done that, and have the t-shirt to go with it.
Having worked in the digital marketing industry since 2002, we’ve seen our fair share of scam-artists and impersonators and lived to tell the story.
Just ask… we’d be happy to share the things we’ve seen in the trenches. They’re not pretty, but no horror story ever is, right?
Which is why we’re here today. Seeing what we’ve seen, we grew tried of the big promises and failed campaigns and wanted to do something to make a difference.
A difference to you and your business. A difference to you and the success of your digital marketing campaigns.
If that sounds like something you’d be interested in, keep reading to discover how we’re different and why you should choose to work with us.
We’ve helped thousands of local small business owners and digital entrepreneurs generate better results from their digital marketing campaigns.
Whether it’s building a website or application, driving traffic, leads, and customers to a website, increasing social engagement, or optimizing conversions and back-end processes, we’ve helped lawyers, doctors, dentists, roofers, landscapers, info-product creators, eCommerce store owners, tattoo parlors, hair salons and spas, car dealerships, and pretty much any other type of local or online business you can think of.
Here’s just a small sample of some of the results we’ve been able to help our clients achieve:
Generated more than 400 page one rankings for a single website
Managed the PPC campaigns for a limo/party bus company to generate 144 leads in just 65 days
Tripled lifetime customer value and generated more than $10 million in revenue in just 3 years
Took a DUI lawyer from 4 leads per month to 55 leads and growing using just paid traffic
Worked with a brick and mortar company to 5x their year-over-year revenue using eCommerce
Helped a 19-year gamer turn his passion into a 7 figure business
To help you generate the best results possible from your campaigns, we rely on a defined process of working with you and managing your campaigns to ensure you’re able to produce the results you desire.
Just like any relationship, you need to get to know someone a little bit first before you jump right into getting married, and that’s exactly how we approach helping you optimize your digital marketing campaigns.
Step #1 – Digital Marketing Checkup
For us, each relationship starts start by analyzing your current digital marketing campaigns through a custom Digital Marketing Checkup which aims to uncover the issues and problems holding back your results and opportunities you can exploit to improve them.
If we were your doctor, this would be the same as checking your height, weight, and blood pressure, as well as sending you to the clinic for some blood work and urine test. Just the same as those tests and measurements are the baseline analysis of your health, the same is true of the Digital Marketing Checkup for your digital marketing campaigns.
When providing a Digital Marketing Checkup of your website and digital marketing campaigns, we focus on reviewing and analyzing your website, social media presence, organic rankings, PPC campaigns, and all other aspects of your current digital marketing strategy.
We’ll even look at your top 3 competitors to see what they’re doing in comparison to your online presence, both to better understand how your website stacks up against theirs and find different opportunities you can exploit to improve your results.
Since we rely on using different tools and strategies that allow us to dig into what’s happening through information that’s publicly available, we won’t even need access to your website and tracking data or theirs to figure it out.
Once completed, we’ll provide the results of our analysis in a PDF document and review them with you during a 1 hour review call. During the review call, we’ll answer any questions you have about the issues discovered and opportunities found.
Step #2 – Digital Marketing Blueprint
At the end of the review call, we’ll provide you with a Digital Marketing Blueprint which takes into consideration the results of your Digital Marketing Checkup and offer the next steps that should be taken to optimize your campaigns.
This Digital Marketing Blueprint will provide an outline for the next 90 days so you’ll know exactly what needs to happen, why it needs to happen, and how it will benefit your campaigns.
Going back to the doctor analogy, this would be the same as the remedy or prescription they give you to resolve the health issues found during their health check.
In some cases it might be a medication, in others it might be to avoid certain foods or exercise more and just as those recommendations and suggestions can help improve your health, the same is true of the Digital Marketing Blueprint that outlines the remedy for your digital marketing campaigns.
At this point, you can either choose to implement the Digital Marketing Blueprint yourself, do nothing with the information we’ve provided, or hire us to execute and implement them for you. The choice is yours.
Step #3 – Digital Marketing Analysis
Depending on what’s discovered during the Digital Marketing Checkup and recommended as part of the Digital Marketing Blueprint, additional analyses might be required to review and audit your organic rankings, backlinks, content, on-page optimization, and competitors in more depth than what we could achieve with your Digital Marketing Checkup.
It all just depends on the scope of your online presence. The more pages on your website, the more traffic channels you use to generate website visitors, the more competitors you have, the bigger the market you’re targeting, the more likely it is that we’ll need to dig into your campaigns further to figure things out.
In the case of a health checkup with your doctor, this would be the same as getting an x-ray, CAT scan, cancer screening, ECG, MRI scan, or any of the other medical procedures that might be prescribed to you to help identify the source of your health issues.
Except we’re not going to hook you up to anything or blast radiation at you to figure out what’s wrong, but we will need access to your Google Analytics data, Google My Business data, and any other information at this point so we can execute a more in-depth analysis of your digital marketing campaigns and the results you’ve been able to produce from them thus far.
Step #4 – Optimization Roadmap
Once all aspects of your campaigns that been thoroughly analyzed to best understand what’s working and what needs to be improved, we’ll have all the pieces of the puzzle needed to create and execute an effective digital marketing campaign which addresses the issues holding back your results and maximizes the opportunities you can exploit.
If additional analyses are required, we’ll uncover additional issues and opportunities that will provide further direction with regards to your campaigns and the specific action items that need to be implemented as part of your optimization road map.
Otherwise, the Digital Marketing Blueprint should give us everything we need to understand what needs to be done to optimize your digital marketing campaigns and we can skip past Step #3 to executing the action items noted in the Digital Marketing Blueprint as part of your Optimization Roadmap.
At this point, you can either choose to implement the Optimization Roadmap yourself, done nothing with the information we’ve provided, or hire us to execute and implement them for you. The choice is yours.
While this might not be a process you’re used to when working with any other digital marketing agency, consultant, or provider, or the one you’re using right now when handling your digital marketing campaigns yourself, it’s the most effective, and efficient way for us to best understand your situation and how we can help you generate the results you desire from your digital marketing campaigns.
We’ve helped more than 1,150 local small business owners and digital entrepreneurs uncover the opportunities they can exploit and problem areas they need to address in order to get the best results possible online.
If you want to know how good (or bad) your online presence and digital marketing campaigns compare to your competition, our Digital Marketing Checkup will show you what you’re doing right and what you could be doing better to improve your conversions.
Discover your digital marketing score today!