For the past 13+ years this company has been in the limousine and party bus industry, focusing on its lucrative retail business (weddings, concerts, proms, night out on the town, etc.) since starting with a single Lincoln Town Car back in 2002.
While they had an existing website that was generating about $10,000 in sales per month, it wasn’t optimized for conversions nor was it generating as much traffic as it could.
Since this particular client had already worked with another company to handle their campaigns (without much success), we focused on creating landing pages for their each service/offer/market (their old campaign sent all of their traffic to their home page) they were targeting, added strong CTA’s (call to action), and worked very closely while conducting our location based keyword research to uncover the exact search terms people in their service area were searching for on a daily, weekly, and monthly basis.
Once that research was complete, we initiated the first round of changes to their campaigns, Adgroups, keywords, geo-locations, ad-extensions, ad scheduling and ad copy.
After a few months, this limousine company was not only happy we were able to help them start to generate results from their digital marketing campaigns, but they were looking into hiring new drivers and buying more vehicles to keep up with the extra customers we were able to produce for them.
We’ve helped more than 1,150 local small business owners and digital entrepreneurs uncover the opportunities they can exploit and problem areas they need to address in order to get the best results possible online.
If you want to know how good (or bad) your online presence and digital marketing campaigns compare to your competition, our Digital Marketing Checkup will show you what you’re doing right and what you could be doing better to improve your conversions.
Discover your digital marketing score today!