You Should Learn From Your Competitor, But Never Copy. Copy And You Die.

- Jack Ma

If you want your potential customers to buy your product or service, an in-depth investigation and analysis of your competitors is a critical part of your digital marketing plan.

Knowing what your competitors are doing – the digital marketing strategies and tactics they’re using, how they’re crafting their marketing messages, the keywords and the audiences they’re targeting – can make a world of difference in the battle for the consumers’ mind and your ability to convert them into your customers.

Not only can analyzing your competitors’ websites and digital marketing campaigns give you insights into what they’re doing to target the same leads and customers as yourself, it can also give you ideas you can test for your own campaigns.

While you can’t log into your competitors Google Analytics, Google AdWords, Google My Business, or Facebook account to see their exact statistics, targeting options, keywords, and conversion rates, you’d be surprised by the amount of detail you can uncover when you know which tools to use and how to use them to find the information you’re looking for.

… and that’s exactly what you’ll get with the Competitor Analysis we provide.  An in-depth analysis of what your competitors are doing well, and most importantly, an appreciation of the weaknesses you can exploit to increase your market share.

What Is It?

When completed, the one-of-a-kind Competitor Analysis you receive will provide you with a clear understanding of your competitors’ strengths, their weaknesses, and the opportunities you can exploit to generate better results from your digital marketing campaigns. 

Whether its an advertising channel they’re using that you’re not, keywords they’re targeting that you should be targeting as well, an offer they’re making that’s taking customers away from you, or any other strategy or tactic they’re using that you could be implementing into your digital marketing campaigns, we’ll dig deep to find out what you can leverage to crush the competition.

After completing hundreds of these in-depth audits, we know exactly what to look for, where to look for it, and what needs to be done to address the issues and opportunities we discover.

Once our analysis is complete, we’ll put our findings together into a one-of-a-kind competitor analysis, which details all of the threats and opportunities we’ve found so you’ll know exactly how to take on your competitors and steal market share, and customers, away from them.

Who Is It For?

Are you tired of seeing your competitors ads everywhere and watching them outrank your website for the keywords you’re targeting?  Are you struggling to figure out why their business appears to be striving while you’re struggling to get the results you want from your digital marketing campaigns?

If so, our Competitor Analysis is just the thing you need to spy on your competitors, uncover what they’re doing right, and exploit their weaknesses to your advantage.

Whether you’re a local business looking to generate more leads and customers, or a digital entrepreneur wanting to increase sales and revenue, our Competitor Analysis can help you generate better results from your campaigns.

Armed with the detailed analysis you’ll receive, you’ll know exactly why your competitors are getting the results they’re getting and, most importantly, have a road map you can follow to copy the tactics and strategies working for them and exploit the holes in their current digital marketing campaigns.

How Can It Help Me?

Even though it was first said in the 5th century BC, the words Sun Tzu wrote in The Art of War are as valid today as they were then, especially as it applies to your business and the effectiveness of your digital marketing campaigns:

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

While it’s likely you know yourself and have a good handle on your own digital marketing campaigns, it’s probably a much different story when it comes to how well you keep tabs on your enemy, the competitors in your market targeting the same leads and customers as your business.

… and that’s exactly what the custom Competitor Analysis you’ll get from us will help you with.

Armed with the information we uncover during our analysis, you’ll know exactly what your competitors are doing, how well they’re doing it, and the opportunities you can exploit to take advantage of their weaknesses and mistakes.

Why Do I Need It?

If you’re managing your digital marketing campaigns yourself, have someone in-house handling it for you, or have hired an agency, freelancer, or consultant to do it, the one-of-a-kind Competitor Analysis you’ll get from us will help you understand how you stack up against your competitors.

There’s no way to hide from the truth.  No matter how good you think you, your team, your brother’s kid, your digital marketing guy or whomever else you’ve entrusted with your campaigns is at doing their job, you can’t put your blinders on, ignore what the competition is doing and hope for the best.

If you want to know what your competitors strengths and weaknesses are and how you can exploit them to your advantage, you need to put their digital marketing campaigns under a microscope to reveal the finer details and opportunities you can leverage.

If you’re tried of struggling to get the results you want from your digital marketing campaigns or know you can improve on your already good, but not great, results, the Competitor Analysis you get from us will reveal the path you can follow to dominate your competition.

How Can I Get One?

To help you get the most out of the Competitor Analysis you receive from us, it helps if we know who you are, what your business does, what you’re doing to generate website visitors, social media followers, leads, and customers for your business, and most importantly, who your competitors are.

Which is why we start each and every relationship with our Digital Marketing Checkup.

This custom, one-of-a-kind analysis of your existing digital marketing footprint will reveal what you’re doing right, what needs to be improved, and how your campaigns stack up against your competitors.

From that initial, high-level analysis, we’ll have a better idea of what specifically needs to be analyzed when conducting a more in-depth Competitor Analysis for your business.

Think of it like dating a girl (or guy) before asking them to marry you.  You don’t want to jump in too fast before you know what you’re getting into and we can’t assume to know anything about your existing digital marketing campaigns and how they compare to your competition until we’ve had an opportunity to review the entire scope of your digital marketing landscape.

Since each piece of the puzzle fits together in just the right way to create the picture, our Digital Marketing Specialists need to look at all the pieces of your digital marketing campaigns before we can understand how to approach analyzing your competitors.

Ready to get started?  Click the button below now!

What's Your Digital Marketing Score?

We’ve helped more than 1,150 local small business owners and digital entrepreneurs uncover the opportunities they can exploit and problem areas they need to address in order to get the best results possible online.

If you want to know how good (or bad) your online presence and digital marketing campaigns compare to your competition, our Digital Marketing Checkup will show you what you’re doing right and what you could be doing better to improve your campaigns.

Discover your digital marketing score today!